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Customer service needs to have the goal of helping you profit from keeping customers. Keeping customers needs to be a priority because gaining new ones is more expensive. You can decrease new customer marketing costs and increase profits by following these proven tips.
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You begin to profit from keeping customers the moment you give your sales team members the authority to make decisions on the shop floor. Customers will not wait when staff respond to client questions on policy with "I'll need to check that with my supervisor". Give your staff the power to make the decision and you'll have customers happy to come back.
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Copyright 2005 Kenneth Little
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