One of our clients had a great

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From a Dental Marketing Consultant - P is for Plenty Marketing Articles | July 17, 2008
'P' stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's goal, and here is why...


From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT Wholesale Jerseys , Dynamite, and any other type of substance that would go BOOM.


The reason I tell you this is because, as a Combat Engineer we had a saying. ?P equals plenty.? In reality, P actually equaled pounds of explosives to be used for any specific mission. Taking down trees, creating large trenches, or dropping a bridge Cheap Baseball Jerseys , all had their separate equations, and all gave us P.


But in our world, there could be no ?fudge factor.? We could not risk having enough explosives to do the job, so our equations were built in such a way that would allow for an extra pound or two to assure the tree fell, the hole was deep enough, or the bridge was destroyed.


In any business Cheap Authentic MLB Jerseys , the same should apply to customer acquisition. Anything you do should always have a built in factor of excess that will provide you with just a bit more business than you can handle.


P should always equal plenty.


Let?s be honest, any time there is no patient in your chair, you aren?t making any money. When the hygiene chair is empty, no income. And when no new patients are coming in, your future production, and income are in jeopardy.


So why would you settle for ?just enough? marketing?


Many dentists rely on one source of marketing to achieve their desired new patient flow. They have a newsletter Cheap MLB Jerseys , or one postcard campaign, or a TV commercial, but not all three.


One of our clients had a great television commercial as his only source of new patients. It was pulling good numbers (9-12 new patients) each month, and was the sole marketing strategy of the practice.


The practice was good, full schedule, plenty of patients Cheap Jerseys From China , until... The cable company moved all the channels around. Now, instead of placement on a channel between two large networks, the commercial aired on a channel high up in the listings. Nobody even clicked past it anymore, let alone viewed it.


With ?just enough? marketing, that is the problem, you have no backup plan. Nothing to assure your new patient flow Cheap Jerseys China , should your current new patient source dry up.


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